Media 4G (M4G) in Nepal 

Vision: Committed to realizing the potential of digital technologies to enhance and deepen learning, producing and sharing multimedia products with citizens so they can participate fully in modern society and the economy.

Mission: Safe and Empowered Multi-media Space

Values: flexibility, innovation, teamwork, collaboration, respect, excellence, diversity and inclusion, learning, sharing, and safety.

Goals and Objectives 
Collaboration for the development and distribution of high-quality, noncommercial multimedia content with particular attention to the needs and interests of citizens and media communities, Strengthen media roles as essential local and regional institutions and content providers. 

Facilitate the development and distribution of high-quality multimedia content, including news and information, that is accurate, fair, balanced, objective, transparent, and innovative. 

Support efforts to ensure diversity and inclusion in public media newsrooms. Make such newsrooms accessible to the public on a reasonable basis.

Facilitate the development of content created for and delivered across multimedia platforms by new and diverse talent.

Support the efforts of legacy and new media platforms and producers to use multimedia platforms to serve and engage audiences diverse in age, gender, race, and ethnicity wherever, whenever, and however they use, share, and create media.

Support efforts to strengthen community engagement with diverse organizations and institutions.

Introduction

With growing access, uses, and trends of Internet penetration in Nepal, legacy media have significantly lost public interest, trust, and engagement in recent days in Nepal. In this changed scenario, the media landscape has been dramatically shifted. Research also shows that the use of social media platforms has increased. In the meantime, social media tools are becoming a gateway for producing and sharing disinformation, misinformation, and misinformation, which has created a negative impact on the mindsets of ordinary citizens.

Media 4G Nepal believes that media (both traditional and digital) literacy is important to make citizens empowered and informed so that they can take the right information from more authentic and verified sources. If people are provided with critical thinking capacity, knowledge, and skills through customized capacity-building programs and products (content), society will be more responsible, and they will have the capacity to hold concerned government and non-government stakeholders accountable for their decisions and actions. M4G further realizes that traditional (legacy) media in society have a huge scope to collect, process and produce authentic and verified data that will be powerful for the public to combat disinformation or misinformation spread via the internet. Likewise, safe digital spaces protect citizen privacy. Hence, M4G, which was established in 2020, has been implementing various programs or projects in partnership with national and international organizations. M4G was established by young media and development enthusiasts who have decade-long experience in development, media and communication, outreach, digital safety and security, digital literacy, and ICT sectors.